Bed linen 'becoming fashion stomping ground'
Published: 12 January 2010
Fashion houses across the world are now targeting the world of luxury bed linen, aiming for a market which everyone wants something from, according to a new report.
The world of bed linen is something everyone is part of out of necessity and comfort, and this is something that a lot of fashion houses across the world are realising, according to a leading newspaper.In a report for the Daily Mail, it was explained how a number of companies are injecting their own unique sense of style into home furnishings as well as their usual line of clothing, with many stores touting a number of partnerships with famous faces in the world of style.
Annie Deakin, the editor of mydeco, was particularly impressed with the prospect of the home having customised throws, couches and luxury bedding, telling the newspaper: "Why limit the labels you love to your wardrobe when you can bring the hottest catwalk styles straight to your living room?"
The British love of bed linen was backed up with a recent survey by Batchelors Cup-a-Soup, which found that spending a long time under their duvet cover for a good night's sleep was the most desirable luxury a person can have.
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