Bed linen to be thoroughly rocked by new contest
Published: 21 January 2010
Red Bull is once again taking the initiative to encourage people to make the most of their bed linen by hosting its second contest to get musicians using their bedroom to the best of their abilities.
Red Bull is promoting the latest contest to search for musical talent across the UK, targeting people and their embrace with bed linen in particular.The company's Bedroom Jam is coming back to the UK and requires people to use everything in their power, including their bedding in particular, to boost their visual appeal, Altsounds.com reported.
A number of leading bands will be judging the contest entries and the winners will get a UK-wide tour, two weeks of recording sessions at Red Bull's new state-of-the-art studio in London and access to a top producer.
Charlie Simpson of Fightstar, one of the judges, hopes more people will embrace their bed linen as part of their video to show that big stages aren't needed to promote great music.
He told Altsounds.com: "It's a no brainer for young talent to get involved with - what a great opportunity. I am looking forward to checking out some talented new bands, supporting them on their journey and giving them advice."
Red Bull continues to expand its brand legacy through a number of events, including X-Fighters and its own Formula One team.
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